Not from the outside. From inside the problem.
I’ve spent the past 19 years working inside agencies across the UK, Ireland, Europe, the Middle East and the US - turning vague commercial ambition into clear positioning and pipeline that actually lands.
Not more noise. Not more recycled value propositions.
Work that earns attention, starts conversations, and converts.
By the time I’m involved, growth has usually stalled, plateaued, or become overly reliant on referrals.
Most agencies are doing good work - but their growth feels inconsistent, reactive, or harder than it should.
Seen it at every angle
Across network groups and independents.
Across creative, media, PR, social, content, digital and brand.
Across both early-stage growth, to the point where it stops being easy.
Where I focus
Positioning that gives you something real to say.
Pipeline strategies that don’t rely on luck.
Outbound, content, and targeting that actually work together.
And the detail most strategies miss.
How I work
Hands-on. Senior. Direct.
No layers. No unnecessary decks. No activity for the sake of it.
Clear thinking. Practical decisions. Work you can actually build on.
This tends to work best for founder-led agencies that want clearer positioning, a more consistent pipeline, and less reliance on luck.
I’ve been close to thousands of new business strategies and what happened next.
Seen what converts.
Seen what doesn’t.
Most of it isn’t complicated.
It’s just rarely done properly.
If this feels familiar, there’s a better way.
No pitch. No prep needed. Just a clear conversation about where you are and what to do next.