Things I've Noticed
A Few Rabbit Holes.
Ah, well done. You've found the Thinking page. It's one of my favourite parts of the website.
A loose collection of observations, commercial oddities, and ideas that refused to leave me alone. Some are practical. Some are philosophical. Some are probably just me overthinking things, with the help of slightly unusual metaphors.
If you're curious how I think about commercial growth, this is probably the best place to start.
Contents
Choose a rabbit hole
- Featured Rabbit HolesThe best place to start if you want to understand how I think about commercial growth. (~10 minute reads)
- Smaller Rabbit HolesShort observations, commercial oddities and ideas worth a quick coffee break. (~2 minute reads)
- The Big StuffThe handful of ideas I return to again and again. Start here if you're interested in the foundations rather than the tactics. (~5 minute reads)
Featured rabbit holes • ~10 minute reads
If you've only got time for one… I'd start here.
Smaller rabbit holes • ~2 minute reads
Shorter observations, and things that made me stop and think.
Coffee?
I like my coffee like I like my emails. Ideally without hooks.
Just checking in
Appreciate it's a busy time but just checking you read this?
Manufactured Urgency
Cold email pet peeve #456.
Dave here
A tale of two Dave’s. One was right.
Walls of text
Educational flexes with a hint of life lessons.
I see you in the bushes
When personalisation becomes a bit too personal.
Get your coat, love
Cold emails without the 70’s chat-up lines.
Dream Catchers
Why I was wrong. About so many things
The Future Future Club
The most valuable lesson I've ever learned.
The big stuff • ~5 minute reads
The handful of ideas that quietly underpin almost everything else on this site.
